News - Press
Below is an excerpt of the article but you can read it in full here
"The recession, it seems, has increased the desirability of joining, continuing (or even restarting) a family-run business, which can often escape problems around financing, leadership and decision-making (even if arguments may get a little bit more heated). So can tradition, family ties and heritage still resonate with the UK's young entrepreneurs?
Philip Morrow is proof that it can. He re-established his family's outfitters two years ago and is now the fourth generation selling menswear under the Morrow's name. Based in Liverpool, he currently sells a range of socks consisting of 20 styles (he had an interest in 'jazzy socks' since he was a teenager), which are manufactured in England - a decision inspired by a strong sense of what his Grandparents would have wanted.
"I wanted to take advantage of the history of the brand", Philip explains. "Customers are always interested in the fact that it is a resurrected business and it has a great story behind it. My Great Grandfather came over from Ireland in 1899 when he was only 16. He opened his first shop in 1912 and by 1932 was running his business through 12 premises throughout the city. I find it inspiring."
Each style has been named after close friends, business partners and family members who have played a significant role in Philip's life or helped him with his business - a nice touch."Whether it's advice, a helping hand or maybe an investment, you'd be surprised just how eager people are to lend their support to new businesses", Philip continues. "The support I have received from family, friends, business mentors and organisations has been so important. It has been necessary to keep my start-up costs to an absolute minimum and so I have relied on their support as models, photographers, designers and helping with events. I was also very lucky to be involved with StartUp Britain when they first launched. Through them, I've had the opportunity to trade from three pop-up shops, which have all been very successful".